Approach

To create real and lasting value for our clients, we pursue an holistic approach:

Contextual Innovation
Establishing a profound understanding of context, needs and constraints, mostly sets the foundation of our work. Often, the smallest details hidden in everyday life reveal opportunities for innovation and growth.

Strategic Integration
Whether a major, disruptive breakthrough or small, incremental improvements (with high relevance to the user or customer), a strategic integration of innovation projects is the basis for long-term corporate success.

Innovation Identity
Each company has its own setting, objectives, competitive situation or perhaps a brand structure and positioning that dictate a particular behavior. Imitating successful role models does not help, only an individual innovation identity leads to sustainable results.

Trial Culture
In the way of approaching innovation projects, companies or even individual business units differ fundamentally. While it is mandatory to try out new things, how to go about it is often a challenge. An innovation identity therefore also requires a suitable trial culture.

Innovation as Transformation
Innovations often lead to changes in the organization of a company. Over the course of innovation projects the trial culture is changing, maturing to an innovation identity. The prerequisite for this transformation, however, is continuous learning and attentive observation of internal and external processes.